What social media can offer us as consultants …
At first glance social media might seem to be a bit of a productivity black hole.
Oh, don’t worry – I’ve heard a great deal of reasons and excuses of why it should be avoided.
At best, naysayers are happy to proffer it with a huxleyan warning that it is a cesspool of activity in which people can amuse themselves to death whilst being constrained into an electronic prison where we are targeted by vendors whilst fed a false sense of personal freedom. In fact, the worst thing I have seen it called is an electronic feeding ground for emotionally crippled, narcissistic pariahs.
Yet, to my mind, I think that the accessibility of immediate, transparent, global, (practically) free (as in speech, not beer) communication is one of the most breathtaking information advances since the telephone. Read more
